You may have noticed a white checkmark inside a green circle next to brand names when receiving messages on WhatsApp. This verification badge, introduced by WhatsApp in 2023, signifies authenticity and cannot be purchased—only earned.

What is the WhatsApp Verification Badge?

The WhatsApp verification badge is a green checkmark that helps users identify genuine and trustworthy business accounts. Similar to verification badges on platforms like Instagram or X (formerly Twitter), this mark indicates that WhatsApp has confirmed the account as an authentic brand. However, unlike other platforms, WhatsApp’s verification is exclusive to businesses—individuals cannot apply.

Once verified, the green checkmark appears beside your business name across chat threads, contact lists, and your business profile.

Advantages of Having a Verified WhatsApp Business Account

Acquiring a verification badge offers multiple benefits:

1. Builds Credibility and Trust

A verified badge reassures customers that they are interacting with an authentic business. Even if a customer has not saved your contact number, your brand name will be displayed in chats.

2. Enhances Business Visibility

With many fraudulent entities sending messages, a verification badge helps differentiate your business from scammers. Users are more likely to engage with verified profiles.

3. Protects Against Impersonation

Meta actively monitors impersonation attempts to prevent fraudulent use of your brand’s identity, ensuring customer safety and business integrity.

4. No Limitations on Message Broadcasting

Verified businesses using WhatsApp Business API can send messages to unlimited recipients.

Pro Tip: Integrating WhatsApp with CRM software can enhance customer engagement and streamline communication.

5. Reduces the Risk of Being Blocked or Reported

A verified account increases credibility, reducing the chances of being mistakenly reported or blocked by users. However, compliance with WhatsApp’s policies is still necessary to avoid bans.

6. Enables Automated Chatbots

Businesses can set up chatbots for 24/7 automated customer interactions, improving customer service and response time.

7. Supports Interactive Messaging

One-tap replies and clickable buttons facilitate seamless engagement, enhancing user experience and customer satisfaction.

Eligibility Criteria for WhatsApp Verification

To apply for the verification badge, businesses must meet the following requirements:

Business Account Requirements:

  • Must be using WhatsApp Business API (not available for free WhatsApp Business accounts).
  • Must maintain an active presence on the platform for at least 15-21 days.
  • Should have organic media coverage from reputable sources (not paid promotions).
  • Must handle 1,000 to 10,000 messages daily with a low spam rate.
  • Business must operate in a country where Meta Verified for WhatsApp Business is available.
  • Must have an approved business name and logo.
  • Should be at Tier-2 messaging level (sending messages to at least 10,000 unique users within 24 hours).
  • Two-step verification must be enabled.

Pro Tip: Businesses running ads on Meta platforms have a higher approval rate for verification.

How to Apply for WhatsApp Verification

Prerequisites:

Before applying, ensure:

  • You have a verified business on Meta Business Manager.
  • Two-factor authentication is enabled.
  • You have at least 3-5 organic media articles covering your brand.

Steps to Apply:

1. Obtain WhatsApp API Access:

 

  • Create a Facebook or Instagram page for your business.
  • Set up a Meta Developers account.
  • Choose between working with a Business Solution Provider (BSP) or integrating WhatsApp Business API directly.

2. Verify Your Business on Meta Business Manager:

  • Navigate to Business Manager > Security Centre > Start Verification.
  • Provide legal business details (name, address, phone number, website).
  • Upload supporting documents such as a business license or incorporation articles.
  • Choose a verification method (email, phone, text message, or WhatsApp).
  • Complete the verification process and submit.

3. Submit a Request for WhatsApp Verification:

  • Go to Business Manager > Business Settings > Accounts > WhatsApp Accounts.
  • Select the business account you want to verify.
  • Ensure two-step verification is enabled.
  • Click Submit Request and provide supporting links (news articles, social proof).

WhatsApp’s Review Process: Meta assesses your account’s credibility based on online presence and media recognition. Paid content is not considered valid proof of authenticity.

What Businesses Are Ineligible for Verification?

Certain industries cannot access WhatsApp API or apply for verification:

  • Drugs and pharmaceuticals
  • Tobacco-related products
  • Gambling businesses
  • Alcohol brands
  • Weapons and ammunition
  • Live animals
  • Adult content/services
  • Medical and healthcare products
  • Dating services
  • Cryptocurrencies

Best Practices to Improve Verification Approval Chances

  • Build a strong social media presence and maintain brand authority.
  • Ensure consistency in brand messaging across all platforms.
  • Maintain prompt and responsive customer communication.
  • Obtain customer consent before sending messages.
  • Avoid excessive messaging to prevent complaints or spam reports.
  • Offer an easy opt-out option for users.

Frequently Asked Questions

1. What does a green checkmark on WhatsApp mean? It signifies that WhatsApp has verified your business as authentic and trustworthy.

2. Why is my business not verified on WhatsApp? Only businesses using WhatsApp Business API can apply. Individuals and free business accounts are ineligible.

3. How long does it take to get verified? Approval times vary but generally take a few days to a few weeks.

4. What is a Tier-2 messaging level? It allows businesses to message up to 10,000 unique users within 24 hours. Higher engagement improves eligibility for higher messaging tiers.

5. Is WhatsApp verification free? While applying is free, businesses need access to WhatsApp Business API, which may involve third-party costs.

6. What if my application is rejected? You can reapply after 30 days if your request is denied.

Conclusion

Securing a verification badge on WhatsApp enhances credibility, boosts customer engagement, and protects your brand from impersonation. By following the outlined steps, maintaining an authentic presence, and ensuring compliance with WhatsApp’s policies, businesses can increase their chances of approval. Stay consistent, follow best practices, and you’ll be on your way to earning the coveted WhatsApp verification badge!

WordsCharactersReading time