WhatsApp has introduced updated per-message pricing effective January 1, 2026. ✓ As per META policy — no markups or extra charges, unlike other platforms. Visit Meta pricing page:

WhatsApp follows a per-template message model where each approved template message is charged individually.

• You are charged per message sent using templates
• Pricing depends on message category and recipient country
• Customer-initiated replies within the 24-hour window are not charged as template messages

ODIO reflects WhatsApp’s standard pricing with zero additional markup on message costs.

Unlimited Users means there is no restriction on the number of contacts you can engage with in a month.

• Send messages to thousands or millions of users
• Run large-scale campaigns
• Manage unlimited customer conversations

You only pay for your ODIO platform subscription (features and tools).

Yes. WhatsApp usage is tracked separately from ODIO platform usage. Each template message sent is charged based on:

• Message type (Marketing, Utility, Authentication)
• Recipient country
• WhatsApp-defined pricing rules as per META

A messaging session begins when a customer sends a message to your WhatsApp number and lasts for 24 hours from the most recent customer message. During this window:

• You can send free-form replies
• No template restriction applies
• Customer support conversations are typically not charged as template messages

After 24 hours, only approved template messages can be sent.

Billing is generally prepaid.

• Recharge your account in advance
• WhatsApp messaging usage is deducted on META — needs separate recharge on META
• ODIO platform subscription is billed separately based on your plan

There is no fixed limit on contact storage or import. However:

• WhatsApp policies apply for messaging eligibility
• Engagement quality impacts deliverability

No hidden procurement fee is charged by ODIO. However:

• Standard WhatsApp API onboarding requirements may apply (based on WhatsApp policies)
• ODIO assists with setup, onboarding, and configuration after WhatsApp verification over META
• For custom integration, a one-time setup fee will be charged

You can upgrade or downgrade your ODIO plan anytime.

• Upgrades apply immediately
• Downgrades apply in the next billing cycle
• Messaging usage is always charged separately from the plan

No. Pricing varies based on:

• Recipient country
• Message category
• WhatsApp-defined pricing structure

No. ODIO does NOT charge per message. WhatsApp messaging usage charges go directly on META. You only pay:

• ODIO platform subscription fee
• AI credits for WhatsApp chatbot functions (charged separately)

✓ No hidden per-message platform markups are added.

Costs vary because WhatsApp defines pricing based on:

• Message type (marketing, utility, authentication)
• Country of the user
• Conversation rules and session windows

When a customer replies:

• A 24-hour service window opens automatically
• You can continue the conversation freely within that window
• After the window expires, template messages are required again